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品牌出海非洲立体推广方案

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Application Time:活动长期有效
Activity Time:活动长期有效
Activity Location:郑州

Activity Introduction:

  • 项目背景
  1. 当前国际政治趋向分化,欧美等主流市场针对中国的贸易限制趋紧,外部环境急剧变化,国际经济总体呈下滑趋势。加之,新冠肺炎疫情在全球快速蔓延,对全球经济和贸易带来巨大冲击。对外贸企业影响明显,直接导致订单减少;产业链及供应链受阻;贸易成本快速上涨;企业资金链条承压等。但同时也催生新的经济增长的需求,数字贸易、电子商务等外贸新业态发展迅速。

    为进一步推动跨境电子商务新业态新模式高质量发展,“第六届全球跨境电子商务大会”将于5月10日在郑召开。本次大会由河南省商务厅、郑州市政府、中国国际电子商务中心、中国服务贸易协会、商务部国际贸易合作研究院主办,是一场高规格的国家级盛会。

    非洲是“一带一路”的重要据点,也是本次大会的重要主题之一,拥有超过14亿人口的巨大市场,对服装、消费电子、机械设备、汽摩产品、五金配件、日用家居、母婴产品、美容时尚等产品有着广泛需求。非洲市场有巨大的挖掘潜力,是中国企业出海的重要目的地及热门地区。

    非洲品牌化成为企业出海非洲的重要机遇。品牌化成为未来企业升级发展的重要战略,如何将产品的生产优势、创意设计、产品研发及供应链优势真正转化成为品牌的核心价值,不断沉淀并提升产品的溢价空间,打造整个品牌运营的营销体系成为当下企业转型升级需要重点思考的方向。

    Amanbo作为工信部对非合作重点项目、河南省商务厅战略合作伙伴、本次大会中非跨境电商论坛协办方、大会分会场中非合作成果展示区的承办方,为帮助地方品牌出海非洲,推动企业品牌建设,依托Amanbo OSO立体数字营销解决方案,结合大会专业论坛及展览展示活动,推出此服务方案。

 

  • 品牌出海非洲六大服务内容
  1. 战略合作签约:在大会中非跨境电商论坛上,Amanbo就企业品牌出海非洲项目与企业代表签约;
  2. 大会现场展览展示:针对企业及品牌产品在“第六届全球跨境电商大会”分会场进行展览展示。提供“全球跨境电商大会”中非合作成果展示区10平方米企业品牌展示区,展区设计搭建由承办方统一安排。大会展览展示时间:2022.05.09——2022.05.11现场展览地点:郑州市郑东新区E贸易博览中心
  3. 直播活动及非洲国家资源对接:现场将通过直播等方式帮助提升企业品牌的影响力,推动企业达成交易。届时预计将有15个非洲国家大使亲临大会及展览现场。

  4. 线上展览展示:Amanbo国际站及国家站平台服务Amanbo线上展频道同步进行营销推广三个月

  5. 非洲线下展厅展览展示:Amanbo线下展厅为企业品牌及产品提供3个月的展示及推广服务(限南非或肯尼亚)。
  6. 提供非洲线下精准地推服务三个月,推广和帮助企业及品牌在海外进行本土化营销推广,精准对接及拓展本地政府、商协会及客户,充分展示品牌实力,树立品牌影响力,有效帮助企业达成交易,让企业感受到实实在在的服务和效益。

 

  • 创新与价值
  1. 展览形式创新:实现展览展示的线上社交线下(OSO)融合,线上平台、社交推广、线下展厅及本地地推等方式,有效帮助企业构建交易信任。
  2. 技术创新:结合Amanbo数字营销平台构建创新的营销服务体系,并打通展览推广平台和数字交易平台,实现展销融合;对现有商业资源的重新利用、帮助商家精准匹配客户资源。
  3. 模式创新:以更低的成本、更丰富的形式,通过Amanbo OSO立体引流及营销平台,为企业提供公司及产品展示的窗口、产品本土化推广和销售的渠道。
  4. 为企业提供产品及品牌推介的国家级平台及海外资源。

帮助企业快速拓展非洲市场并落地目标国家,降低试错成本。

 

  • 服务费用

服务费用:10万+服务价值,活动促销价28800元。

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